Why It's Important to Build your Business Website
Having a small business website isn't just about selling your goods and services, it's also about providing something of value to potential customers.
Your customers expect to find you. If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn't have a website? If you don't have a business website, today's digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.So if you're not staying competitive with your competition, you're giving shoppers a reason to buy from another brand.
If you don't have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google's results and getting more visibility with potential customers.
Beyond all these factors, one reason to create a business website is that there's no longer an excuse not to. Having a website makes it very easy for people to find you, read up about your company, what you do and answer a bunch of questions they have on your company.